Disconnected Touchpoints Across a Growing Footprint
As Starbucks expanded its South African footprint, customer interactions were happening in isolation. Physical store visits, digital touchpoints, and Wi-Fi sessions existed as disconnected data streams, each generating behavioural signals that no single system could interpret.
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Fragmented customer identity. Point-of-sale transactions, app interactions, and in-store Wi-Fi sessions each captured partial views of the same customer. No unified profile existed.
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Insufficient tools for behavioural engagement. Existing marketing tools lacked the sophistication for threshold-based, behavioural-driven engagement. Campaigns were generic rather than personalised.
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Retrospective measurement only. Tracking programme effectiveness was backward-looking. There was no mechanism for real-time campaign adjustment or automated response to customer behaviour.
Deconstruct traditional marketing tactics and replace them with a dual-architecture system: a Customer Data Platform for intelligence and a Campaign Management Engine for automated execution, turning every customer interaction into a data point that drives personalised engagement.
CDP + Campaign Engine on Mendix
Centralised Customer Data Platform
A unified CDP synchronising every customer interaction, from point-of-sale transactions to Wi-Fi session data. Single customer profiles built from multiple data streams, enabling precise segmentation and targeting.
Integrated Wi-Fi Analytics
Pre-transactional behavioural data captured through in-store Wi-Fi. Dwell time, visit frequency, and session patterns provided insight into customer intent before any purchase was made.
Campaign Management Engine
Automated, personalised campaign delivery built on Mendix. Threshold-based logic triggers contextual offers based on actual customer behaviour, not generic discounts applied uniformly.
Seamless POS Integration
Direct integration with the point-of-sale system ensuring campaign redemption and transactional data flow in both directions. Every redemption feeds back into the CDP for continuous profile enrichment.
Operational Results
Increase in average spend driven by automated campaign logic
Total store revenue uplift across participating locations
Improvement in repeat visit rate through personalised engagement
Metric-driven return on every marketing intervention
Transparent, metric-driven ROI on every marketing intervention
Platforms & Integrations
Built for What's Next.
Engineering customer intelligence platforms that turn behavioural data into measurable revenue.
If you need personalised engagement at scale, let's talk.